Thursday, 30 April 2015
What my Marketing Manager said ...
We met today to discuss ways of promoting my books and how to get help from my loyal readers to pass the word around about my books and recommend them to other potential readers.
The conversation went something like this:
Marketing Manager: You must stop monkeying around Vic and take this question of book promotions seriously.
I didn't pay much attention as I was eating some monkey nuts at the time. He threw a banana at me to get my attention and asked: How many books have you got published so far?
Me: Seventeen - and a cartoon one available to download FREE from my website (HERE).
He stopped and scratched his armpit for a while and then said: Seventeen? You have a lot to say for yourself. Are they all available online as well as in the shops?
Me: Yes, some are available in paperback and Kindle format, whilst others are available in Kindle format only (FROM HERE).
Marketing Manager: How many are available in paperback?
Me: Four of them - "Visions", "The Priest and Prostitute", "To Love a Priest" and "God's Shepherd". They are also available in Kindle version.
Marketing Manager: Good ... have you had any feedback from your readers. And I don't mean have they sent you bananas and peanuts!
Me: Yes, some have e-mailed me saying they liked the books, others have left reviews on the AMAZON website.
Marketing Manager: Why don't you encourage them to write more reviews on Amazon for you?
Me: How? Anyway, I don't want to impose.
Marketing Manager: You're not imposing you ape! If your readers genuinely like what you write they'll be happy to spread the word for you.
Here's what I suggest. Ask them to read any of your books. The serious ones or any of the humourous ones - they seem very inexpensive.
Once they have read any of your books they should then leave a review on AMAZON. Just like others have done (HERE).
They should of course tell you they have left a review.
At the end of the month put the names of all those who have reviewed a book in a hat. And then pull out two names.
Send those two people one of your paperback books signed by you. They can choose which of the four paperback books they like.
If someone reviews two or more of your books on AMAZON put their name in the hat twice or as many times as they've reviewed a book to give them more chances to win.
Me: Sounds a good idea!
Marketing Manager: What are you waiting for you big gorilla? Get on with it! And pass me another banana. Oh ... and another thing. Ask your readers to mention this promotion on their Blogs, their Facebooks or their Google+, or whatever other media they are on. Most readers are kind and nice people and they might mention you if you ask nicely. And say "Please".
Me: Over to you dear readers. Please do as the monkey suggests and let me know what you've reviewed. Thanx. Do you want a peanut?