Sometimes we need glasses in order to see clearly. Without them our sight is blurred and we see what we think we see rather than what is out there to see.
Someone said to me the other day: God’s love is conditional. If you don’t love Him back He’ll send you to hell.
I suppose, without glasses, you can see it this way. Let’s look at it another way.
God's love is available to everyone. I say available - not forced upon. As our Creator, He loves us and invites us to love Him back. It is an invitation, not a request or an order.
Forgive me if I put it another way: It’s like you buying a dog and loving him and caring for him. The dog can return this affection or he can bite you. If he does bite you the chances are you’ll forgive him and continue to love him. Unless he does it again and again incorrigibly.
The decision to return God’s love by accepting Him and accepting His Son Jesus rests entirely with us. So, to that extent therefore - yes, His love is conditional. It is conditional on us loving Him back and obeying His commandments.
For God loved the world so much that He gave His only Son, so that everyone who believes in Him may not die but have eternal life. John 3:16.