Advertising

 

These days there are adverts everywhere. On TV, radio, newspapers and magazines, trains and buses, street signs and in all other places too.

Bald people can make a lot of money by having a tattoo on their heads advertising certain products. 

Advertising works; otherwise people would not do it. Organisations would not spend fortunes on advertising if they did not result in more sales.

For example, last Christmas the whole family got cycling helmets as presents; and none of us has a bicycle. See - adverts do work after all. 

Have you heard of subliminal advertising?

It's when they put a very short piece of video in a film, (a frame or two), or a short sound-bite on a radio program that your eyes or ears would not notice. And yet it sends a message to your brain. Your brain remembers a picture of a brand of food; and when you're next shopping the chances are you'll pick that particular brand instead of your usual one. 

I read that subliminal advertising is illegal in many countries. So presumably it works.

Most people don't believe that subliminal advertising is effective, (Victor's books are great), or that our minds can be so easily influenced. But believe me, it has been proved to work. 

 

Scientists have analysed peoples' perception under hypnosis, (Victor's humourous books are here), to see what they can remember seeing on TV and radio. Surprisingly, a great percentage of those hypnotised could recall the adverts even though they don't remember having seen them (Victor's books are on Amazon) on TV or radio. 

I would be surprised if such a theory really did work. But just in case, I am lining all our cycle helmets with aluminium foil to stop any waves reaching our brain. 

 

On a totally different subject, we have just heard that Victor's books are so good that even his cat likes them. Try them for your cat, or dog, or other pets. Especially his memoirs!